New York (AFP) – Fitness firm Peloton has launched the counterattack after a rebound in “Sex in the City” derailed its actions – bringing a key character from the series back to life in a parody commercial, as it seeks to revive his own fortune on Wall Street.
In a twist on the first episode of the series’ latest reboot titled “And Just Like That …”, John Preston’s character – known as “Mr. Big” – shortly after died of a heart attack. after starting a workout on a Peloton exercise bike.
Peloton’s shares suffered after the comic series’ surprisingly dark turn, falling 5.4% in Friday’s session after the episode aired Thursday night.
Peloton initially responded with comments from a cardiologist who pointed to the difficult lifestyle of “Mr. Big” as a factor behind the unfortunate turn of events.
The doctor also cited the character’s possible genetic predisposition to heart disease, while extolling the merits of the stationary bike.
But on Sunday night, the exercise company returned with a more elaborate response, unveiling a new commercial with “Mr. Big” actor Chris North, who played the longtime boyfriend of protagonist Carrie Bradshaw, played by Sarah-Jessica Parker.
The ad features North sitting down with Peloton coach Jess King, who also played the role of the series instructor during the ill-fated fictional practice.
There, North asks his companion if they should take another ride, saying “life is too short not to.”
The couple laughs as a voiceover reads Peloton’s message:
“And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, reducing the risk of cardiovascular disease. Cycling strengthens your heart, muscles, lowers the heart rate while resting and reduces blood fat levels.
“He’s alive,” the ad concludes.
Peloton shares jumped 4.7% to $ 40.34 early in the session, but then fell with the broader market and fell about 0.3%.
© 2021 AFP