Twisted Sister’s Jay Jay French to Sign Copies of New York and West Babylon Memoir


Jay Jay French, founder, guitarist and director of the world famous heavy metal institution TWISTED SISTER, has scheduled in-store appearances to promote his new “bizoir” – part memory and part business alphabet – “Twisted Business: Lessons From My Life In Rock ‘N’ Roll”, in New York and West Babylon, New York.

To rejoin French Saturday November 6 at 4 p.m. in New York City Generation records. The appearance will include a discussion in French, moderated by the Hardcore New York Chronicles Live! host Pulled stone.

Generation records

210 Thompson Street, New York, NY 10012

(212) 254-1100

Sunday, November 7 French will appear in West Babylon, New York, with a signature at Looney Tunes record store starting at 4 p.m. Purchase copies of the book now to receive a bracelet.

Looney Tunes Record Store

31 Brookvale Avenue

Babylon West, NY 11704


In addition to founding TWISTED SISTER, a world famous heavy metal band that has sold over 20 million records worldwide, French is one of the best entrepreneurs in entertainment. After taking charge in the 1970s, French developed TWISTED SISTER became the most licensed heavy metal band in history, leading the group to perform over 9,000 shows in forty countries.

Available now via RosettaBooks, “Twisted business” is an unexpected, inspiring and swirling story of transformation and redemption. “Twisted business” follows Frenchthe adventurous life of – growing up in New York in the 60s, working as a drug dealer and struggling as a drug addict before quitting the cold turkey, and finally creating and cultivating TWISTED SISTER and make it one of the most successful brands in the world.

With his mentor, Steve farber, bestselling author and one of the world’s leading experts in leadership and management, French offers unique, hard-earned tips and advice from his nearly 50 years as a musician, music business manager and entrepreneur. French shows how, through tenacity, courage and dedication, anyone can create their own brand, grow a successful business, reinvent themselves or just succeed at what they love to do. Entertaining, provocative, funny and informative, this book is the journey of a lifetime and a valuable guide for entrepreneurs, business people and music fans.

Frenchis the two biggest successes with TWISTED SISTER, rock anthems “We’re not going to take it” and “I wanna Rock”, have become two of the most licensed songs in heavy metal history, appearing in hundreds of TV, radio and internet commercials, movies and TV shows. French currently oversees all music licensing and all matters relating to TWISTED SISTER.

In addition to his career as a musician, manager, producer and executive producer, French is a much sought-after keynote speaker, as well as a contributing writer for the business magazine, pens an BEATLES column for Gold mine titled “Now we are sixty-four” and wrote an audio column for The copper, a premium online music and audio magazine published by PS Audio.


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